Target Audience

Target Audience - Who would watch your video and where it would be shown? have you blogged this?

In terms of a target audience, I think people aged from 16 - 40 would listen to our song. as it is quite slow and is nice to listen to. The video will be interesting to watch as it will include a little story too, so I think the same age group as above would watch the video, but 20 year olds and over do not tend to watch music channels etc so I think the video would target an age of 20 years and younger. If the video was shown just on the internet, I think the age group of 20 years and younger would apply here too as not many people look at music videos unless to research them for academic reasons.

I think teenagers would specifically listen to it as I really enjoy the song and a lot of my friends do as well, so I think others the same age would also enjoy the song and the video. The video would be shown on the internet such as youtube and on the bands myspace page etc for advertisement purposes, and would also appear on the TV, but only certain channels, for example it would not appear on Kiss or MTV base as it is the wrong genre, and it would also not appear on Scuzz or Kerrang as it is not a rock genre to a large extent.

Also in terms of radio, I think our song would appear on Heart and BBC Radio 1, 2 etc, it would not perhaps appear on Kiss Radio as it is not the hip hop, pop or R&B genre that Kiss features.

From the pictures above you can see that Feeder appear at the Isle Of Wight festival, and therefore do attract a younger audience as people above the age of 25 do not attend festivals as regularly as younger age groups, therefore this backs up the point that our song video and genre would be more attractive to a younger audience as opposed to an older one.