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The shots also show characteristics yet again of an indie style of music, with close ups to the instruments and main character of the band, which (most of the time) is the singer. We see shots of the other members of the band also, but tend to focus on the story and the main band character. In one shot above, the main singer in the band is shown closer to the camera and larger than the other band members - this is to signify him as more important.
Overall, I think the video is effective, the only downside is the story is quite confusing when first watched.