Sunday, 13 September 2009
Temper Trap - Sweet Disposition
Here is the music video for the band Temper Trap, which i realise we did some research on earlier in the year with Jake and Jim, very similar to an actual pitch for a music video. I thought it would be very interesting video as it shows each process of a music video and the thoughts, ideas and cost involved.
At this time the video had not been started on and Jake and Jim gave us the opportunity of pitching an idea for the video, after listening to the song and doing a brainstorm. We worked in groups of 3 or 4 and were to come up with an actual pitch. After listening to the music, It was clear it was going to be popular.
Jake and Jim also mentioned the record companies first couple of ideas, such as a girl in rollerskates skating in a runway of a plane. They claimed it would start with a flashing light from the darkness, which would slowly expand into a plane runway with the lights being very prominent. It was clear this was the beginning of the video that the record company were quite adamant on this.
It is interesting now to see the video in full flow, and undeniably it looks great, although Jake and Jim did not get the commission in the end. In our groups we had a few ideas and I think our groups idea was quite humorous, that the girl in rollerskates appeared to be the main singer in the band. Perhaps something more serious would have been a better approach! Jake and Jim liked all of our ideas and it was interesting to get some interesting feedback from two producers, including how the music video industry worked with time, money, staff etc too.
From first ever listening to the music video all that time ago it was clear it had a cosmic feel to the music and I think some groups may have suggested something to do with space too as ideas. From the pictures it is easily clear that space features a lot in this video, and after watching it again I have noticed that the light in the middle of the screen at the start remains throughout the video, though it is not very noticable until closely watched throughout. Jake and Jim also said to us that the women who commisssioned them to make Temper Trap's video mentioned that the video needed to be fairly simple and to promote the new band but not to a huge extent.
Yet again it really is interesting to see how the finished product turned out after being involved in the idea process, it really shows how ideas for a music video can progress and change from the beginning thought process. I know my ideas have already evolved immensely from when I originally heard we were doing a music video, they have evolved from a dance video to a more indie feel video featuring a band, after extensive research on characteristics of a music video genre.
There is no doubt that the video cost a considerable amount of money to create. At the end of it all, Jake and Jim were not given the commission but still being involved in the initial idea process and feedback from actual directors was overall very helpful.
Below is the completed video for the new band 'The Temper Trap - Sweet Disposition'.
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