After watching the Temper Trap video, I then done some research on some further songs and the band themselves as I thought it would be interesting. Public image is very important for any new starting band and how they are promoted is vital.
During the brief sent to Jake and Jim about the 'Sweet disposition' video, it was mentioned to promote the band but not a huge extent, this was the bands first video and it was crucial that both the video was not over the top in promotional value and that the video demonstrated the right image.
From the pictures above, it is clear the band is new and upcoming, with lots of tours posted on the official website www.thetempertrap.net, and various songs posted on Myspace (www.myspace.com/thetempertrap) for new fans to have a listen to them. There is also some background information about the band on their site, where they come from, how they originated etc. Here is a rough paragraph I found on research website Wikipedia.
"The Temper Trap are a rock band from Melbourne, Australia. They are noted for their atmospheric sound, featuring grand guitars set to pulsating rhythm"
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