There are many genres in which music videos could originate from. The most common are Pop, R&B, Hip Hop, Indie, and Rock. For pop music videos, we looked at some interesting videos in class which clearly show characteristics of 'pop' video, such as there is (the majority of the time) some kind of dance routine or dance to go with the video.
There is also lots of close ups to the singers of the video and shots which portray them in a certain way for a the purpose of the video - showing attention to mise en scene in the video. Also, the most common pop song singers are often Girl bands or sometimes, boy bands. Sometimes there are pop videos made by one single artist also. A good example and one we looked at in class is 'The Saturdays - Just Can't Get Enough'.
The video was done for comic relief, so therefore has to have some relevance to comic relief in Mise en scene etc. As you can see, there are red noses in the video which shows this. There is also close ups of each girl in the girl band, and they are each portrayed in a different way to one another, for example one is a cheerleader and the other is a sailor. Each girl member also has a certain colour to recognise them with. For example one has yellow, one has red etc. This is fairly common in a pop genre music video. There is no specific dance routine in this video, which is slightly unusual, but as the video is for comic relief this is probably why.
A good example of a pop video which shows The Saturdays all as individuals is the video 'Up' which portrays each of them in a different way yet again by colours, in this instance referring to mise en scene, it is shown by the different colours of their leggings and sunglasses. This video shows a more prominent dance routine than the comic relief one but yet again shows close ups of each member of the band and shows clear characteristics of a pop music video genre.
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