Music video animation

I then looked at a different way to do a music video, which isn't as commonly used as much as other types, but is still used by Michel Gondry etc to create music videos. This type is animation, and can be successful the downside is that it can be highly time consuming.

On the animation below, the long road group uses drawing as animation in order to help explain the song. There is alot of movement within the animation, so it clear alot of work has gone into making the video. The video goes perfectly with the lyrics, and this is why the video is effective as it matches very well. The video is called 'milkmaid' and if you watch it, you will see the match between lyrics and animation. It is clear that with an animation, alot of work needs to go into it for it to be effective, like the one shown below.