Music video final cut Vimeo

2. How effective is the combination of your main product and ancillary texts?

VOICEOVER SCRIPT

Matt - Hi I'm Matt.

Tara - And I'm Tara,

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Matt - And this is the music video we made for the band Feeder, called Feeling a Moment. The song is taken from their debut album 'Pushing the Senses'.

Tara - Feeder are a band based in the UK, and are quite popular among 15 to 25 year olds. Their music is an indie genre.

Matt - For our band’s image, we wanted to create an indie style music video with the characteristics of an indie video, including certain camera shots, angles and so on.

Tara - This involved research into indie genre music videos and camera angles used, such as close ups of the main singer, shots of instruments, and long shots of the band. We wanted to portray the main singer of the main member of the band, with the most camera angles as opposed to the other band members.

Matt - We had a clear and simple narrative, which we blended with the overlay effect in Final Cut after some feedback. The narrative is of a couple together, and is linked to the lyrics. Our feedback was that it didn't blend too well, so we overlayed the main singer over the top if this footage in Final Cut, which made it appear like the footage was in his thoughts or memories, and we think this blended a lot better.

Tara - I had a band and a singer from the early planning stages, so this really helped in terms of getting a band together for the song, we were really pleased with all the effort put in by each band member, such as learning lyrics and chords - and think this really helped them in terms of performance.

DROP DIGIPAK IN

Tara - Our digipak and magazine advert are also based on our music video, also hoping to create an indie genre music cover for our album after researching 'indie genre' album covers.

Matt - We created a collage of pictures in Photoshop, and used four seperate images of each member of the band, and to show them as the main images, we made them darker than the collage in the background.

Tara - For our additional information, we decided to add an additional booklet and a behind the scenes documentary, as well as the music video for 'Feeling a Moment'.

DROP MAGAZINE ADVERT IN

Tara - For the magazine advert, I did some planning at home, and liked the look of a few templates on Pages so tried these out as practice.

Matt - After looking at magazine adverts, I created 3D CD digipak album covers in After Effects and thought it would be a good idea to use these on the Magazine advert.

Tara - I created two magazine adverts originally, and after researching adverts on the blog, I chose the first one I did which featured a beige background and prominent layout.

Matt - The magazine advert and digipak showed clear links to our music video in terms of visual style and indie genre album covers and mag adverts.

OVERALL...

Tara - Overall, we felt that we achieved what we aimed to, and matched the characteristics, camera angles, and shots of an indie genre music video really well based on our research.

Matt - We think that we promoted the band effectively with the digipak and magazine advert, and we think the music video we made gave the band the correct image that a record company would want to put across.

3. What have you learned from your audience feedback?

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From our Youtube feedback, we received a 5 star rating and received one comment, which you can see from the screen grab.

Here are the 3 pages which explain our evaluation task 3, they are JPEG files so click on the images to enlarge and read the text and see the screengrabs.

For our social networking site feedback, the screengrab above shows that we have only received one comment of feedback, From Lauren Smith, who is an Manor Community College student, who also does the creative and media diploma, but level 2 as she is at GCSE level. She said she likes the effects used and the way everyone was focused, which is both good. Other than this, we received no other Facebook feedback, which may be due to the way we advertised the video on the social networking site.

On Youtube, we didn't receive any feedback written online, apart from the rough cut comment explained above, however we received a lot of views, (70 views in total) which meant people were watching the video but were leaving no feedback. However i believe 70 views is very good for the first couple of days of a music video going online, bearing in mind we had no other way of advertising other than feedback.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Here is a photo of me with all the technology we used, including a HD camera, a Tripod, a Mac Pro computer, a mouse, a keyboard, and Final Cut Express. Technologies have influenced our project in various ways, and if technologies were not so advanced we would not have been able to create the music video nearly as effectively. If technologies were not so advanced:

- We would have to use 'crash editing' using a form of two tapes and cutting from the tapes instead, which no doubt would be harder as we were not used to this editing.

- Our video would not contain any effects at all, no colour correction, deinterlace or overlapping effects used in final cut. Therefore our video would be a lot simpler than what we have done now, as technologies previously meant we couldn't have used final cut and would have to use 'crash editing'.

- We would also have no facebook or social networking sites to advertise on, as they would not have been created if technologies were not so advanced. Therefore we would've had to advertise using posters or leaflets which would cost money as opposed to advertising online for free.

- We would also not be able to have the same quality video, as HD cameras would not be made and standard DV cameras would have had to be used.

- We are now able to distribute our video to an immensely large audience, with social networking and Youtube, also Vimeo. The video is easily accessible online by going straight to Youtube. If technologies were not so advanced, we would actually need to show the video to a media producer or advertiser who would actually want to show our video, so if nobody wanted to show the video we would not be able to distribute it, other than show it in a room to an actual audience.

- We would have also had to get feedback differently, rather than online we would have to show the video to an audience of people and get them to write down their feedback.

Below are screengrabs of all the programmes we have used, and explanations of what we used them for.

Here is a screengrab of Myspace, which we used to contact the band and ask permission for the music track. We also used it to research initial artists, and to search for indie style artists for the indie style look their music videos had.

Here is a screengrab of facebook, which we used to advertise our video and to get views, as a terms of social networking advertising.

Here is a screengrab of Youtube, which we used to post our videos onto and to get views and feedback from industry professionals.

Here is a screengrab of Blogger, which shows the dashboard. This was our main input of research, where we put all of our research work for the music video project to show evidence of research.

Finally, here is a screengrab of Vimeo, which was another alternative to Youtube. We used this to upload our videos which showed them in better quality than Youtube.

Social networking advertising

Here is a form of advertising via social networking. I have posted the link to mine and Matt's music video final on social networking site www.facebook.com and have added the three evaluative questions, which are:

- In what ways does my video remind you of other music videos?
- What do you think are the strengths of my music video?
- What do you think are the weaknesses?

I will await feedback and see if anyone comments, I have also advertised our rough cut on the same website, when we published the rough cut on youtube. A screenshot is shown below: